Category Archives: What’s New

Last summer, the high street witnessed a sudden surge of ultra-pretty dresses hitting rails and promptly flying off again. There were certain pieces that appeared to capture the imaginations of Instagram’s coolest up and down the country, resulting in many It frocks becoming almost instantly unavailable due to their popularity. Restocks couldn’t happen fast enough for items like Topshop’s polka-dot pinafore style or ASOS’s green tea dress. Some of these items were such a retail smash over an extended period of time that you’ll find new iterations are still being produced by many affordable brands today.

All of 2018’s best high-street dresses still stand up as quality purchases this year, and we’d urge you to keep wearing them. However, if you’re hunting for newness, we’re here to provide that too. The past week or so has seen a new wave of expensive-looking high street dresses hit my feed, and the below edit shows the ones I believe will sell out faster than I can say “gimme those Chanel slides ASAP.” Keep scrolling to see which affordable styles are piquing the interest of fashion’s most discerning shoppers…